Website analysis - Current API Docs

Website analysis scrapes a company’s website and uses AI to extract structured data: people, addresses, contact information, industry classification, and more.

Enabling website analysis

Add websiteAnalysis: true to your request. When the flag is omitted, whether analysis runs follows your account’s configured search settings; passing it explicitly overrides that for a single search. Providing the website URL is strongly recommended — if omitted, the API attempts to discover it automatically, which adds time.

{
  "name": "Shopify Inc",
  "website": "https://shopify.com",
  "websiteAnalysis": true
}

What gets extracted

Results appear in the website field of the response:

{
  "website": {
    "status": "success",
    "url": "https://shopify.com",
    "scrapedAt": "2024-01-15T10:30:00Z",
    "extracted": {
      "legalName": "Shopify Inc.",
      "descriptions": [
        "Shopify is a commerce platform that allows anyone to set up an online store and sell their products."
      ],
      "addresses": [
        {
          "label": "Headquarters",
          "street": "151 O'Connor Street",
          "city": "Ottawa",
          "province": "Ontario",
          "postalCode": "K2P 2L8",
          "country": "Canada"
        }
      ],
      "people": [
        { "name": "Tobias Lütke", "roles": ["Chief Executive Officer"] }
      ],
      "contactInfo": {
        "emails": ["support@shopify.com"],
        "phoneNumbers": ["+18006578057"]
      },
      "registrations": [
        { "label": "GST/HST Number", "value": "123456789RT0001" }
      ]
    },
    "industry": {
      "naicsCode": "454110",
      "naicsDescription": "Electronic Shopping and Mail-Order Houses",
      "reasoning": "Shopify operates an e-commerce platform..."
    },
    "domain": {
      "url": "https://shopify.com",
      "createdAt": "1996-04-28T00:00:00Z"
    }
  }
}

Extracted fields

Field	Description
`extracted.legalName`	Legal name found on the website
`extracted.descriptions`	Business description text
`extracted.addresses`	Physical addresses found on the site
`extracted.people`	Named individuals with `roles` (executives, contacts)
`extracted.contactInfo.emails`	Contact email addresses
`extracted.contactInfo.phoneNumbers`	Phone numbers in E.164 format
`extracted.registrations`	Registration numbers mentioned on the site (GST, BN, etc.)
`industry.naicsCode`	NAICS industry classification code
`industry.naicsDescription`	Human-readable industry description
`domain.createdAt`	Domain registration date

Status values

Status	Meaning
`success`	Website was scraped and data extracted
`skipped`	Website analysis was not requested
`error`	Scraping failed (site unreachable, blocked, etc.)
`empty`	Site was reachable but no structured data could be extracted

People deduplication

People found on the website are deduplicated against people found in registry data. Website-extracted people appear under website.extracted.people, and registry-derived people appear under each businesses[].people. Deduplication merges roles for the same person so you won’t see the same individual listed twice within a source.

Website analysis adds 10–20 seconds to the response time. For the best results, provide the website URL directly rather than relying on automatic discovery.